Final published version
Licence: CC BY-NC-ND: Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License
Research output: Contribution to Journal/Magazine › Journal article › peer-review
Research output: Contribution to Journal/Magazine › Journal article › peer-review
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TY - JOUR
T1 - Consumer (dis)engagement coping profiles using online services in managing health‐related stressors
AU - Keeling, Debbie I.
AU - de Ruyter, Ko
AU - Laing, Angus
PY - 2022/12/31
Y1 - 2022/12/31
N2 - Online health services are a rapidly growing coping resource for consumers to draw on in managing health‐related stressors. We apply a (dis)engagement coping lens to understand consumer coping, identify the distinct purposes of consumer coping captured in six coping scales, and develop an inventory (via multiple studies), to measure consumer positioning on these scales. In a final survey (N = 623), we assess the extent to which consumers use online health services, the ways in which they draw on these services as coping resources using the 6‐scale inventory and the influence of health status on coping efforts. We demonstrate that consumer engagement coping efforts with respect to health‐related stressors are largely directed toward direct management of health stressors (e.g., active planning). We also identify how consumers combine multiple ways of coping through distinguishing three coping profiles based on the enactment and perceived helpfulness of the six coping scales and current health status. Our profiles emphasize the need to understand the progress of health conditions as a determiner of coping efforts. Practitioners and policymakers can use this structured understanding of coping efforts to strategically plan future service provision, although some caution is noted with respect to health inequalities.
AB - Online health services are a rapidly growing coping resource for consumers to draw on in managing health‐related stressors. We apply a (dis)engagement coping lens to understand consumer coping, identify the distinct purposes of consumer coping captured in six coping scales, and develop an inventory (via multiple studies), to measure consumer positioning on these scales. In a final survey (N = 623), we assess the extent to which consumers use online health services, the ways in which they draw on these services as coping resources using the 6‐scale inventory and the influence of health status on coping efforts. We demonstrate that consumer engagement coping efforts with respect to health‐related stressors are largely directed toward direct management of health stressors (e.g., active planning). We also identify how consumers combine multiple ways of coping through distinguishing three coping profiles based on the enactment and perceived helpfulness of the six coping scales and current health status. Our profiles emphasize the need to understand the progress of health conditions as a determiner of coping efforts. Practitioners and policymakers can use this structured understanding of coping efforts to strategically plan future service provision, although some caution is noted with respect to health inequalities.
KW - coping profiles
KW - disengagement coping
KW - engagement coping
KW - health‐related stressors
KW - online services
U2 - 10.1002/mar.21717
DO - 10.1002/mar.21717
M3 - Journal article
VL - 39
SP - 2205
EP - 2220
JO - Psychology and Marketing
JF - Psychology and Marketing
SN - 0742-6046
IS - 12
ER -