Consumers and their negative selves: from 'so not me'… to 'just not me'

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

Published

Publication date	2006
Host publication	Fashion Marketing: Contemporary Issues (2nd Edition)
Place of Publication	Oxford
Publisher	Butterworth-Heinemann
Pages	217-229
Number of pages	13
Edition	2
ISBN (print)	0750668970
<mark>Original language</mark>	English

Research