Consumers and their negative selves: from 'so not me'… to 'just not me'

Marketing

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

Published

Standard

Consumers and their negative selves: from 'so not me'… to 'just not me'. / Banister, E N ; Hogg, M K.
Fashion Marketing: Contemporary Issues (2nd Edition). 2. ed. Oxford: Butterworth-Heinemann, 2006. p. 217-229.

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

Harvard

Banister, EN & Hogg, MK 2006, Consumers and their negative selves: from 'so not me'… to 'just not me'. in Fashion Marketing: Contemporary Issues (2nd Edition). 2 edn, Butterworth-Heinemann, Oxford, pp. 217-229.

APA

Banister, E. N., & Hogg, M. K. (2006). Consumers and their negative selves: from 'so not me'… to 'just not me'. In Fashion Marketing: Contemporary Issues (2nd Edition) (2 ed., pp. 217-229). Butterworth-Heinemann.

Vancouver

Banister EN , Hogg MK. Consumers and their negative selves: from 'so not me'… to 'just not me'. In Fashion Marketing: Contemporary Issues (2nd Edition). 2 ed. Oxford: Butterworth-Heinemann. 2006. p. 217-229

Author

Banister, E N ; Hogg, M K. / Consumers and their negative selves: from 'so not me'… to 'just not me'. Fashion Marketing: Contemporary Issues (2nd Edition). 2. ed. Oxford : Butterworth-Heinemann, 2006. pp. 217-229

Bibtex

@inbook{c2251b0f62834795b8083d769e7a84f6,

title = "Consumers and their negative selves: from 'so not me'… to 'just not me'",

author = "Banister, {E N} and Hogg, {M K}",

year = "2006",

language = "English",

isbn = "0750668970",

pages = "217--229",

booktitle = "Fashion Marketing: Contemporary Issues (2nd Edition)",

publisher = "Butterworth-Heinemann",

edition = "2",

}

RIS

TY - CHAP

T1 - Consumers and their negative selves: from 'so not me'… to 'just not me'

AU - Banister, E N

AU - Hogg, M K

PY - 2006

Y1 - 2006

M3 - Chapter

SN - 0750668970

SP - 217

EP - 229

BT - Fashion Marketing: Contemporary Issues (2nd Edition)

PB - Butterworth-Heinemann

CY - Oxford

ER -

Research