Consumers' investment of products and brands with negative symbolic meanings: the implications for marketing managers

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

Published

Publication date	2003
Host publication	Academy of Marketing Science 9th Biennial World Marketing Congress (Malta) - 1999
Place of Publication	N/A
Publisher	unknown
<mark>Original language</mark>	English

Research