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Consumers' investment of products and brands with negative symbolic meanings: the implications for marketing managers

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

Published

Standard

Consumers' investment of products and brands with negative symbolic meanings: the implications for marketing managers. / Hogg, M K; Banister, E N.
Academy of Marketing Science 9th Biennial World Marketing Congress (Malta) - 1999. N/A: unknown, 2003.

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

Harvard

Hogg, MK & Banister, EN 2003, Consumers' investment of products and brands with negative symbolic meanings: the implications for marketing managers. in Academy of Marketing Science 9th Biennial World Marketing Congress (Malta) - 1999. unknown, N/A.

APA

Hogg, M. K., & Banister, E. N. (2003). Consumers' investment of products and brands with negative symbolic meanings: the implications for marketing managers. In Academy of Marketing Science 9th Biennial World Marketing Congress (Malta) - 1999 unknown.

Vancouver

Hogg MK, Banister EN. Consumers' investment of products and brands with negative symbolic meanings: the implications for marketing managers. In Academy of Marketing Science 9th Biennial World Marketing Congress (Malta) - 1999. N/A: unknown. 2003

Author

Hogg, M K ; Banister, E N. / Consumers' investment of products and brands with negative symbolic meanings: the implications for marketing managers. Academy of Marketing Science 9th Biennial World Marketing Congress (Malta) - 1999. N/A : unknown, 2003.

Bibtex

@inproceedings{3815121ecfbf40e7ba9b63880b425c69,
title = "Consumers' investment of products and brands with negative symbolic meanings: the implications for marketing managers",
author = "Hogg, {M K} and Banister, {E N}",
year = "2003",
language = "English",
booktitle = "Academy of Marketing Science 9th Biennial World Marketing Congress (Malta) - 1999",
publisher = "unknown",

}

RIS

TY - GEN

T1 - Consumers' investment of products and brands with negative symbolic meanings: the implications for marketing managers

AU - Hogg, M K

AU - Banister, E N

PY - 2003

Y1 - 2003

M3 - Conference contribution/Paper

BT - Academy of Marketing Science 9th Biennial World Marketing Congress (Malta) - 1999

PB - unknown

CY - N/A

ER -