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Copyless ads: the impact of complex advertising...
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Copyless ads: the impact of complex advertising images on attitude toward the advertisement
Research output
:
Contribution to Journal/Magazine
›
Journal article
›
peer-review
Published
Overview
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T W Chan
M K Hogg
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<mark>Journal publication date</mark>
2006
<mark>Journal</mark>
European Advances in Consumer Research
Volume
7
Number of pages
8
Pages (from-to)
51-58
Publication Status
Published
<mark>Original language</mark>
English