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Copyless ads: the impact of complex advertising images on attitude toward the advertisement

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Published

Standard

Copyless ads: the impact of complex advertising images on attitude toward the advertisement. / Chan, T W; Hogg, M K.
In: European Advances in Consumer Research, Vol. 7, 2006, p. 51-58.

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Harvard

Chan, TW & Hogg, MK 2006, 'Copyless ads: the impact of complex advertising images on attitude toward the advertisement', European Advances in Consumer Research, vol. 7, pp. 51-58.

APA

Chan, T. W., & Hogg, M. K. (2006). Copyless ads: the impact of complex advertising images on attitude toward the advertisement. European Advances in Consumer Research, 7, 51-58.

Vancouver

Chan TW, Hogg MK. Copyless ads: the impact of complex advertising images on attitude toward the advertisement. European Advances in Consumer Research. 2006;7:51-58.

Author

Chan, T W ; Hogg, M K. / Copyless ads: the impact of complex advertising images on attitude toward the advertisement. In: European Advances in Consumer Research. 2006 ; Vol. 7. pp. 51-58.

Bibtex

@article{ad5f4df5d7a04542a87107735b57cfcc,
title = "Copyless ads: the impact of complex advertising images on attitude toward the advertisement",
author = "Chan, {T W} and Hogg, {M K}",
year = "2006",
language = "English",
volume = "7",
pages = "51--58",
journal = "European Advances in Consumer Research",
publisher = "Sheridan Books",

}

RIS

TY - JOUR

T1 - Copyless ads: the impact of complex advertising images on attitude toward the advertisement

AU - Chan, T W

AU - Hogg, M K

PY - 2006

Y1 - 2006

M3 - Journal article

VL - 7

SP - 51

EP - 58

JO - European Advances in Consumer Research

JF - European Advances in Consumer Research

ER -