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Cultural influences on representations of the c...
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Cultural influences on representations of the consumer in marketing theory
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Contribution in Book/Report/Proceedings - With ISBN/ISSN
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Chapter
Published
Overview
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P MacLaran
M K Hogg
A Bradshaw
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Publication date
2009
Host publication
The Sage Handbook of Marketing Theory
Place of Publication
London
Publisher
Sage
Pages
332-352
Number of pages
21
<mark>Original language</mark>
English