Cultural influences on representations of the consumer in marketing theory

Marketing

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

Published

Standard

Cultural influences on representations of the consumer in marketing theory. / MacLaran, P; Hogg, M K; Bradshaw, A.
The Sage Handbook of Marketing Theory. London: Sage, 2009. p. 332-352.

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

Harvard

MacLaran, P, Hogg, MK & Bradshaw, A 2009, Cultural influences on representations of the consumer in marketing theory. in The Sage Handbook of Marketing Theory. Sage, London, pp. 332-352.

APA

MacLaran, P., Hogg, M. K., & Bradshaw, A. (2009). Cultural influences on representations of the consumer in marketing theory. In The Sage Handbook of Marketing Theory (pp. 332-352). Sage.

Vancouver

MacLaran P, Hogg MK, Bradshaw A. Cultural influences on representations of the consumer in marketing theory. In The Sage Handbook of Marketing Theory. London: Sage. 2009. p. 332-352

Author

MacLaran, P ; Hogg, M K ; Bradshaw, A. / Cultural influences on representations of the consumer in marketing theory. The Sage Handbook of Marketing Theory. London : Sage, 2009. pp. 332-352

Bibtex

@inbook{8f5fd736a8fd4e828188efdd88a2f09a,

title = "Cultural influences on representations of the consumer in marketing theory",

author = "P MacLaran and Hogg, {M K} and A Bradshaw",

year = "2009",

language = "English",

pages = "332--352",

booktitle = "The Sage Handbook of Marketing Theory",

publisher = "Sage",

}

RIS

TY - CHAP

T1 - Cultural influences on representations of the consumer in marketing theory

AU - MacLaran, P

AU - Hogg, M K

AU - Bradshaw, A

PY - 2009

Y1 - 2009

M3 - Chapter

SP - 332

EP - 352

BT - The Sage Handbook of Marketing Theory

PB - Sage

CY - London

ER -

Research