Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter
Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter
}
TY - CHAP
T1 - Cultural influences on representations of the consumer in marketing theory
AU - MacLaran, P
AU - Hogg, M K
AU - Bradshaw, A
PY - 2009
Y1 - 2009
M3 - Chapter
SP - 332
EP - 352
BT - The Sage Handbook of Marketing Theory
PB - Sage
CY - London
ER -