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Customer empowerment in the digital age

Research output: Contribution to Journal/Magazine › Comment/debate › peer-review

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Customer empowerment in the digital age. / Acar, Oguz Ali; Puntoni, Stefano.
In: Journal of Advertising Research, Vol. 56, No. 1, 01.03.2016, p. 4-8.

Research output: Contribution to Journal/Magazine › Comment/debate › peer-review

Harvard

Acar, OA & Puntoni, S 2016, 'Customer empowerment in the digital age', Journal of Advertising Research, vol. 56, no. 1, pp. 4-8. https://doi.org/10.2501/JAR-2016-007

APA

Acar, O. A., & Puntoni, S. (2016). Customer empowerment in the digital age. Journal of Advertising Research, 56(1), 4-8. https://doi.org/10.2501/JAR-2016-007

Vancouver

Acar OA, Puntoni S. Customer empowerment in the digital age. Journal of Advertising Research. 2016 Mar 1;56(1):4-8. doi: 10.2501/JAR-2016-007

Author

Acar, Oguz Ali ; Puntoni, Stefano. / Customer empowerment in the digital age. In: Journal of Advertising Research. 2016 ; Vol. 56, No. 1. pp. 4-8.

Bibtex

@article{a29bb6cba5234d74aa813a9889603f04,
title = "Customer empowerment in the digital age",
author = "Acar, {Oguz Ali} and Stefano Puntoni",
year = "2016",
month = mar,
day = "1",
doi = "10.2501/JAR-2016-007",
language = "English",
volume = "56",
pages = "4--8",
journal = "Journal of Advertising Research",
issn = "0021-8499",
publisher = "World Advertising Research Center",
number = "1",

}

RIS

TY - JOUR

T1 - Customer empowerment in the digital age

AU - Acar, Oguz Ali

AU - Puntoni, Stefano

PY - 2016/3/1

Y1 - 2016/3/1

U2 - 10.2501/JAR-2016-007

DO - 10.2501/JAR-2016-007

M3 - Comment/debate

AN - SCOPUS:84961123647

VL - 56

SP - 4

EP - 8

JO - Journal of Advertising Research

JF - Journal of Advertising Research

SN - 0021-8499

IS - 1

ER -