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Dante Leave Homer Without It: On Epics, Umbras and Authorpreneurs

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

Published

Standard

Dante Leave Homer Without It: On Epics, Umbras and Authorpreneurs. / Brown, Stephen ; Patterson, Anthony.
Handbook of Entrepreneurship and Marketing. ed. / Ian Fillis; Nicholas Telford. Cheltenham: Edward Elgar Publishing, 2020. p. 17-33.

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

Harvard

Brown, S & Patterson, A 2020, Dante Leave Homer Without It: On Epics, Umbras and Authorpreneurs. in I Fillis & N Telford (eds), Handbook of Entrepreneurship and Marketing. Edward Elgar Publishing, Cheltenham, pp. 17-33. <https://www.e-elgar.com/shop/gbp/handbook-of-entrepreneurship-and-marketing-9781785364563.html>

APA

Brown, S., & Patterson, A. (2020). Dante Leave Homer Without It: On Epics, Umbras and Authorpreneurs. In I. Fillis, & N. Telford (Eds.), Handbook of Entrepreneurship and Marketing (pp. 17-33). Edward Elgar Publishing. https://www.e-elgar.com/shop/gbp/handbook-of-entrepreneurship-and-marketing-9781785364563.html

Vancouver

Brown S, Patterson A. Dante Leave Homer Without It: On Epics, Umbras and Authorpreneurs. In Fillis I, Telford N, editors, Handbook of Entrepreneurship and Marketing. Cheltenham: Edward Elgar Publishing. 2020. p. 17-33

Author

Brown, Stephen ; Patterson, Anthony. / Dante Leave Homer Without It : On Epics, Umbras and Authorpreneurs. Handbook of Entrepreneurship and Marketing. editor / Ian Fillis ; Nicholas Telford. Cheltenham : Edward Elgar Publishing, 2020. pp. 17-33

Bibtex

@inbook{e3b182ab15874e3589ab36d52a7f4dc0,
title = "Dante Leave Homer Without It: On Epics, Umbras and Authorpreneurs",
abstract = "Marketing is dead. Or so they say. They, in this case, being Fred Webster and Bob Lusch (2013), top profs both. According to the distinguished duo – marketing{\textquoteright}s self-appointed morticians – our esteemed discipline has passed over, gone west, bit the dust, kicked the bucket, popped its clogs, joined the choir invisible, shuffled off this mortal coil and, not unlike the deceased parrot in Monty Python{\textquoteright}s much-exhumed comedy routine, lies a-mouldering in its grave getting ready to meet its maker. Its maker being Peter Drucker, Wroe Alderson or Theodore Levitt, depending on who you talk to. For Webster and Lusch (2013) at any rate, marketing is kaput, capisce?",
author = "Stephen Brown and Anthony Patterson",
year = "2020",
month = jul,
day = "31",
language = "English",
isbn = "9781785364563",
pages = "17--33",
editor = "Ian Fillis and Telford, {Nicholas }",
booktitle = "Handbook of Entrepreneurship and Marketing",
publisher = "Edward Elgar Publishing",

}

RIS

TY - CHAP

T1 - Dante Leave Homer Without It

T2 - On Epics, Umbras and Authorpreneurs

AU - Brown, Stephen

AU - Patterson, Anthony

PY - 2020/7/31

Y1 - 2020/7/31

N2 - Marketing is dead. Or so they say. They, in this case, being Fred Webster and Bob Lusch (2013), top profs both. According to the distinguished duo – marketing’s self-appointed morticians – our esteemed discipline has passed over, gone west, bit the dust, kicked the bucket, popped its clogs, joined the choir invisible, shuffled off this mortal coil and, not unlike the deceased parrot in Monty Python’s much-exhumed comedy routine, lies a-mouldering in its grave getting ready to meet its maker. Its maker being Peter Drucker, Wroe Alderson or Theodore Levitt, depending on who you talk to. For Webster and Lusch (2013) at any rate, marketing is kaput, capisce?

AB - Marketing is dead. Or so they say. They, in this case, being Fred Webster and Bob Lusch (2013), top profs both. According to the distinguished duo – marketing’s self-appointed morticians – our esteemed discipline has passed over, gone west, bit the dust, kicked the bucket, popped its clogs, joined the choir invisible, shuffled off this mortal coil and, not unlike the deceased parrot in Monty Python’s much-exhumed comedy routine, lies a-mouldering in its grave getting ready to meet its maker. Its maker being Peter Drucker, Wroe Alderson or Theodore Levitt, depending on who you talk to. For Webster and Lusch (2013) at any rate, marketing is kaput, capisce?

M3 - Chapter

SN - 9781785364563

SP - 17

EP - 33

BT - Handbook of Entrepreneurship and Marketing

A2 - Fillis, Ian

A2 - Telford, Nicholas

PB - Edward Elgar Publishing

CY - Cheltenham

ER -