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Deconstructing Affinity Relationships: Consumers and Affinity Marketing

Research output: Contribution to Journal/Magazine › Journal article › peer-review

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Deconstructing Affinity Relationships: Consumers and Affinity Marketing. / Laing, Angus Wallace; Harris, Fiona; Mekonnen, A.
In: Journal of Customer Behaviour, Vol. 3, No. 2, 01.07.2004, p. 215-228.

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Harvard

Laing, AW, Harris, F & Mekonnen, A 2004, 'Deconstructing Affinity Relationships: Consumers and Affinity Marketing', Journal of Customer Behaviour, vol. 3, no. 2, pp. 215-228. https://doi.org/10.1362/1475392041829500

APA

Laing, A. W., Harris, F., & Mekonnen, A. (2004). Deconstructing Affinity Relationships: Consumers and Affinity Marketing. Journal of Customer Behaviour, 3(2), 215-228. https://doi.org/10.1362/1475392041829500

Vancouver

Laing AW, Harris F, Mekonnen A. Deconstructing Affinity Relationships: Consumers and Affinity Marketing. Journal of Customer Behaviour. 2004 Jul 1;3(2):215-228. doi: 10.1362/1475392041829500

Author

Laing, Angus Wallace ; Harris, Fiona ; Mekonnen, A. / Deconstructing Affinity Relationships : Consumers and Affinity Marketing. In: Journal of Customer Behaviour. 2004 ; Vol. 3, No. 2. pp. 215-228.

Bibtex

@article{69b521bf56b84b368f90dc48ea49040f,
title = "Deconstructing Affinity Relationships: Consumers and Affinity Marketing",
abstract = "Affinity marketing has become an increasingly important means of targeting consumers by capitalising on their goodwill towards a group of which they are either members or identify with as supporters. The 'affinity relationship' between the consumer and the affinity cause or organisation, which underpins affinity marketing initiatives, is an under-researched concept. Drawing on qualitative data the paper explores consumers' perceptions of affinity, the nature of the affinity relationship, and the role of the affinity credit card in affinity relationships.",
author = "Laing, {Angus Wallace} and Fiona Harris and A. Mekonnen",
year = "2004",
month = jul,
day = "1",
doi = "10.1362/1475392041829500",
language = "English",
volume = "3",
pages = "215--228",
journal = "Journal of Customer Behaviour",
issn = "1475-3928",
publisher = "Westburn Publishers",
number = "2",

}

RIS

TY - JOUR

T1 - Deconstructing Affinity Relationships

T2 - Consumers and Affinity Marketing

AU - Laing, Angus Wallace

AU - Harris, Fiona

AU - Mekonnen, A.

PY - 2004/7/1

Y1 - 2004/7/1

N2 - Affinity marketing has become an increasingly important means of targeting consumers by capitalising on their goodwill towards a group of which they are either members or identify with as supporters. The 'affinity relationship' between the consumer and the affinity cause or organisation, which underpins affinity marketing initiatives, is an under-researched concept. Drawing on qualitative data the paper explores consumers' perceptions of affinity, the nature of the affinity relationship, and the role of the affinity credit card in affinity relationships.

AB - Affinity marketing has become an increasingly important means of targeting consumers by capitalising on their goodwill towards a group of which they are either members or identify with as supporters. The 'affinity relationship' between the consumer and the affinity cause or organisation, which underpins affinity marketing initiatives, is an under-researched concept. Drawing on qualitative data the paper explores consumers' perceptions of affinity, the nature of the affinity relationship, and the role of the affinity credit card in affinity relationships.

U2 - 10.1362/1475392041829500

DO - 10.1362/1475392041829500

M3 - Journal article

VL - 3

SP - 215

EP - 228

JO - Journal of Customer Behaviour

JF - Journal of Customer Behaviour

SN - 1475-3928

IS - 2

ER -