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Deo Leadership: How Design Executive Officers Lead Creative Organisations in Korea

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Deo Leadership: How Design Executive Officers Lead Creative Organisations in Korea. / Lee, Y.; Joo, J.; Cooper, R.
In: Strategic Design Research Journal, Vol. 15, No. 3, 31.12.2022, p. 318-333.

Research output: Contribution to Journal/MagazineJournal articlepeer-review

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Lee Y, Joo J, Cooper R. Deo Leadership: How Design Executive Officers Lead Creative Organisations in Korea. Strategic Design Research Journal. 2022 Dec 31;15(3):318-333. doi: 10.4013/sdrj.2022.153.08

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Lee, Y. ; Joo, J. ; Cooper, R. / Deo Leadership : How Design Executive Officers Lead Creative Organisations in Korea. In: Strategic Design Research Journal. 2022 ; Vol. 15, No. 3. pp. 318-333.

Bibtex

@article{e0ada6ad55ca41e5a02485ede8d2614a,
title = "Deo Leadership: How Design Executive Officers Lead Creative Organisations in Korea",
abstract = "The purpose of this study was to investigate how Design Executive Officers (DEOs) manage creative employees. It differs from prior leadership research in creative industries in three ways; it focused on DEOs, specified their influences on an organisational level, and discovered Korea-specific insights. We conducted in-depth interviews with the seven DEOs who have run their own design agencies for over ten years and hired more than 50 employees in Korea. Our thematic analysis of the 287 quotations collected revealed that 75% of the quotations fit the existing leadership framework and the remaining 25% are two unique attributes of DEO leadership: attitudes toward deeds and business growth. We further verified our thematic analysis by recruiting DEOs and conducting an online survey. Our findings contribute to the academic discussion on design-driven entrepreneurship by shedding light on the changing role of designers in the entrepreneurial landscape. ",
keywords = "creative industry, design driven entrepreneurship, Design Executive Officers, leadership, thematic analysis",
author = "Y. Lee and J. Joo and R. Cooper",
year = "2022",
month = dec,
day = "31",
doi = "10.4013/sdrj.2022.153.08",
language = "English",
volume = "15",
pages = "318--333",
journal = "Strategic Design Research Journal",
issn = "1984-2988",
publisher = "Universidade do Vale do Rio dos Sinos",
number = "3",

}

RIS

TY - JOUR

T1 - Deo Leadership

T2 - How Design Executive Officers Lead Creative Organisations in Korea

AU - Lee, Y.

AU - Joo, J.

AU - Cooper, R.

PY - 2022/12/31

Y1 - 2022/12/31

N2 - The purpose of this study was to investigate how Design Executive Officers (DEOs) manage creative employees. It differs from prior leadership research in creative industries in three ways; it focused on DEOs, specified their influences on an organisational level, and discovered Korea-specific insights. We conducted in-depth interviews with the seven DEOs who have run their own design agencies for over ten years and hired more than 50 employees in Korea. Our thematic analysis of the 287 quotations collected revealed that 75% of the quotations fit the existing leadership framework and the remaining 25% are two unique attributes of DEO leadership: attitudes toward deeds and business growth. We further verified our thematic analysis by recruiting DEOs and conducting an online survey. Our findings contribute to the academic discussion on design-driven entrepreneurship by shedding light on the changing role of designers in the entrepreneurial landscape.

AB - The purpose of this study was to investigate how Design Executive Officers (DEOs) manage creative employees. It differs from prior leadership research in creative industries in three ways; it focused on DEOs, specified their influences on an organisational level, and discovered Korea-specific insights. We conducted in-depth interviews with the seven DEOs who have run their own design agencies for over ten years and hired more than 50 employees in Korea. Our thematic analysis of the 287 quotations collected revealed that 75% of the quotations fit the existing leadership framework and the remaining 25% are two unique attributes of DEO leadership: attitudes toward deeds and business growth. We further verified our thematic analysis by recruiting DEOs and conducting an online survey. Our findings contribute to the academic discussion on design-driven entrepreneurship by shedding light on the changing role of designers in the entrepreneurial landscape.

KW - creative industry

KW - design driven entrepreneurship

KW - Design Executive Officers

KW - leadership

KW - thematic analysis

U2 - 10.4013/sdrj.2022.153.08

DO - 10.4013/sdrj.2022.153.08

M3 - Journal article

VL - 15

SP - 318

EP - 333

JO - Strategic Design Research Journal

JF - Strategic Design Research Journal

SN - 1984-2988

IS - 3

ER -