Standard
Design guidelines for B2C E-commerce in virtual worlds. / Tran, M.Q.; Minocha, S.; Roberts, D. et al.
BCS-HCI '11 Proceedings of the 25th BCS Conference on Human-Computer Interaction Newcastle-upon-Tyne, United Kingdom — July 04 - 08, 2011 . Swindon: BCS Learning and Development Limited, 2011. p. 441-442.
Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review
Harvard
Tran, MQ, Minocha, S, Roberts, D
, Laing, A, Langdridge, D & NCR, MR 2011,
Design guidelines for B2C E-commerce in virtual worlds. in
BCS-HCI '11 Proceedings of the 25th BCS Conference on Human-Computer Interaction Newcastle-upon-Tyne, United Kingdom — July 04 - 08, 2011 . BCS Learning and Development Limited, Swindon, pp. 441-442. <
https://dl.acm.org/citation.cfm?id=2305395>
APA
Tran, M. Q., Minocha, S., Roberts, D.
, Laing, A., Langdridge, D., & NCR, M. R. (2011).
Design guidelines for B2C E-commerce in virtual worlds. In
BCS-HCI '11 Proceedings of the 25th BCS Conference on Human-Computer Interaction Newcastle-upon-Tyne, United Kingdom — July 04 - 08, 2011 (pp. 441-442). BCS Learning and Development Limited.
https://dl.acm.org/citation.cfm?id=2305395Vancouver
Tran MQ, Minocha S, Roberts D
, Laing A, Langdridge D, NCR MR.
Design guidelines for B2C E-commerce in virtual worlds. In BCS-HCI '11 Proceedings of the 25th BCS Conference on Human-Computer Interaction Newcastle-upon-Tyne, United Kingdom — July 04 - 08, 2011 . Swindon: BCS Learning and Development Limited. 2011. p. 441-442
Author
Tran, M.Q. ; Minocha, S. ; Roberts, D. et al. /
Design guidelines for B2C E-commerce in virtual worlds. BCS-HCI '11 Proceedings of the 25th BCS Conference on Human-Computer Interaction Newcastle-upon-Tyne, United Kingdom — July 04 - 08, 2011 . Swindon : BCS Learning and Development Limited, 2011. pp. 441-442
Bibtex
@inproceedings{84a90e5aa32f4e9192563b042c2626f8,
title = "Design guidelines for B2C E-commerce in virtual worlds",
abstract = "Virtual worlds are three-dimensional (3D) persistent multi-user online environments in which users interact through avatars. Virtual worlds support many kinds of activities, including education, socialising, gaming and e-commerce. Our research focuses on how virtual worlds can be used to facilitate business-to-consumer (B2C) e-commerce involving real items. Examples of affordances of virtual worlds for e-commerce include 3D simulations, multi-user environments and avatar-based interactions. We have conducted empirical research to gather data about consumers' experiences in virtual worlds to understand ways to utilise the ir affordances for B2C e-commerce. Based on our empirical research and a literature review, we have derived design guidelines for the design and evaluation of B2C e-commerce environments involving virtual worlds. This poster presents a summary of the research project and a subset of the guidelines.",
keywords = "Consumer experience, Design guidelines, Design heuristics, E-commerce, Interaction design, Service design, Service encounter, User experience design, Virtual worlds, Electronic commerce, Human computer interaction, Interactive computer graphics, Three dimensional computer graphics, User interfaces, Virtual reality, Design",
author = "M.Q. Tran and S. Minocha and D. Roberts and A. Laing and D. Langdridge and NCR, {Microsoft Research;}",
year = "2011",
language = "English",
pages = "441--442",
booktitle = "BCS-HCI '11 Proceedings of the 25th BCS Conference on Human-Computer Interaction Newcastle-upon-Tyne, United Kingdom — July 04 - 08, 2011",
publisher = "BCS Learning and Development Limited",
}
RIS
TY - GEN
T1 - Design guidelines for B2C E-commerce in virtual worlds
AU - Tran, M.Q.
AU - Minocha, S.
AU - Roberts, D.
AU - Laing, A.
AU - Langdridge, D.
AU - NCR, Microsoft Research;
PY - 2011
Y1 - 2011
N2 - Virtual worlds are three-dimensional (3D) persistent multi-user online environments in which users interact through avatars. Virtual worlds support many kinds of activities, including education, socialising, gaming and e-commerce. Our research focuses on how virtual worlds can be used to facilitate business-to-consumer (B2C) e-commerce involving real items. Examples of affordances of virtual worlds for e-commerce include 3D simulations, multi-user environments and avatar-based interactions. We have conducted empirical research to gather data about consumers' experiences in virtual worlds to understand ways to utilise the ir affordances for B2C e-commerce. Based on our empirical research and a literature review, we have derived design guidelines for the design and evaluation of B2C e-commerce environments involving virtual worlds. This poster presents a summary of the research project and a subset of the guidelines.
AB - Virtual worlds are three-dimensional (3D) persistent multi-user online environments in which users interact through avatars. Virtual worlds support many kinds of activities, including education, socialising, gaming and e-commerce. Our research focuses on how virtual worlds can be used to facilitate business-to-consumer (B2C) e-commerce involving real items. Examples of affordances of virtual worlds for e-commerce include 3D simulations, multi-user environments and avatar-based interactions. We have conducted empirical research to gather data about consumers' experiences in virtual worlds to understand ways to utilise the ir affordances for B2C e-commerce. Based on our empirical research and a literature review, we have derived design guidelines for the design and evaluation of B2C e-commerce environments involving virtual worlds. This poster presents a summary of the research project and a subset of the guidelines.
KW - Consumer experience
KW - Design guidelines
KW - Design heuristics
KW - E-commerce
KW - Interaction design
KW - Service design
KW - Service encounter
KW - User experience design
KW - Virtual worlds
KW - Electronic commerce
KW - Human computer interaction
KW - Interactive computer graphics
KW - Three dimensional computer graphics
KW - User interfaces
KW - Virtual reality
KW - Design
M3 - Conference contribution/Paper
SP - 441
EP - 442
BT - BCS-HCI '11 Proceedings of the 25th BCS Conference on Human-Computer Interaction Newcastle-upon-Tyne, United Kingdom — July 04 - 08, 2011
PB - BCS Learning and Development Limited
CY - Swindon
ER -
