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Distribution of Life Assurance and Investment Products: The Scottish Mutual Life Assurance Industry

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Distribution of Life Assurance and Investment Products : The Scottish Mutual Life Assurance Industry. / Laing, A.W.

In: International Journal of Bank Marketing, Vol. 12, No. 4, 1994, p. 25-31.

Research output: Contribution to Journal/MagazineJournal articlepeer-review

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Laing, A.W. / Distribution of Life Assurance and Investment Products : The Scottish Mutual Life Assurance Industry. In: International Journal of Bank Marketing. 1994 ; Vol. 12, No. 4. pp. 25-31.

Bibtex

@article{dd32a824d7964cfdaed92dbfdeca1fdd,
title = "Distribution of Life Assurance and Investment Products: The Scottish Mutual Life Assurance Industry",
abstract = "The Financial Services Act (FSA) has had a major impact on the distribution strategies of life assurance companies in Britain. In particular it has led to a shift away from reliance on a single independent channel of distribution, towards a multi‐channel approach with the life company exerting direct control over the distribution process. The Scottish‐based mutual life companies faced particular difficulties in responding to the changed environment because of the particular characteristics of these offices. Examines the particular responses of the Scottish mutual life companies to the FSA.",
keywords = "Assurance companies, Change, Financial Services Act, Life insurance, Marketing, Marketing strategy, Salesforce, Scotland",
author = "A.W. Laing",
year = "1994",
doi = "10.1108/02652329410058012",
language = "English",
volume = "12",
pages = "25--31",
journal = "International Journal of Bank Marketing",
issn = "0265-2323",
publisher = "Emerald Group Publishing Ltd.",
number = "4",

}

RIS

TY - JOUR

T1 - Distribution of Life Assurance and Investment Products

T2 - The Scottish Mutual Life Assurance Industry

AU - Laing, A.W.

PY - 1994

Y1 - 1994

N2 - The Financial Services Act (FSA) has had a major impact on the distribution strategies of life assurance companies in Britain. In particular it has led to a shift away from reliance on a single independent channel of distribution, towards a multi‐channel approach with the life company exerting direct control over the distribution process. The Scottish‐based mutual life companies faced particular difficulties in responding to the changed environment because of the particular characteristics of these offices. Examines the particular responses of the Scottish mutual life companies to the FSA.

AB - The Financial Services Act (FSA) has had a major impact on the distribution strategies of life assurance companies in Britain. In particular it has led to a shift away from reliance on a single independent channel of distribution, towards a multi‐channel approach with the life company exerting direct control over the distribution process. The Scottish‐based mutual life companies faced particular difficulties in responding to the changed environment because of the particular characteristics of these offices. Examines the particular responses of the Scottish mutual life companies to the FSA.

KW - Assurance companies

KW - Change

KW - Financial Services Act

KW - Life insurance

KW - Marketing

KW - Marketing strategy

KW - Salesforce

KW - Scotland

U2 - 10.1108/02652329410058012

DO - 10.1108/02652329410058012

M3 - Journal article

VL - 12

SP - 25

EP - 31

JO - International Journal of Bank Marketing

JF - International Journal of Bank Marketing

SN - 0265-2323

IS - 4

ER -