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Don’t Hate the Haters: Collective Neutralization of Deviance in Influencer-Focused Anti-Person-Brand Communities

Research output: Contribution to conference - Without ISBN/ISSN › Poster › peer-review

Unpublished

Standard

Don’t Hate the Haters: Collective Neutralization of Deviance in Influencer-Focused Anti-Person-Brand Communities. / Cocker, Hayley; Mardon, Rebecca; Daunt, Kate.
2023. Poster session presented at Association for Consumer Research Conference, Seattle, Washington, United States.

Research output: Contribution to conference - Without ISBN/ISSN › Poster › peer-review

Harvard

Cocker, H, Mardon, R & Daunt, K 2023, 'Don’t Hate the Haters: Collective Neutralization of Deviance in Influencer-Focused Anti-Person-Brand Communities', Association for Consumer Research Conference, Seattle, United States, 26/10/23 - 29/10/23.

APA

Cocker, H., Mardon, R., & Daunt, K. (2023). Don’t Hate the Haters: Collective Neutralization of Deviance in Influencer-Focused Anti-Person-Brand Communities. Poster session presented at Association for Consumer Research Conference, Seattle, Washington, United States.

Vancouver

Cocker H, Mardon R, Daunt K. Don’t Hate the Haters: Collective Neutralization of Deviance in Influencer-Focused Anti-Person-Brand Communities. 2023. Poster session presented at Association for Consumer Research Conference, Seattle, Washington, United States.

Author

Cocker, Hayley ; Mardon, Rebecca ; Daunt, Kate. / Don’t Hate the Haters : Collective Neutralization of Deviance in Influencer-Focused Anti-Person-Brand Communities. Poster session presented at Association for Consumer Research Conference, Seattle, Washington, United States.

Bibtex

@conference{4673cee60ff14172adae8f3d4ca18b43,
title = "Don{\textquoteright}t Hate the Haters: Collective Neutralization of Deviance in Influencer-Focused Anti-Person-Brand Communities",
author = "Hayley Cocker and Rebecca Mardon and Kate Daunt",
year = "2023",
month = oct,
day = "27",
language = "English",
note = "Association for Consumer Research Conference, ACR ; Conference date: 26-10-2023 Through 29-10-2023",
url = "https://acr.memberclicks.net/current-acr-conference",

}

RIS

TY - CONF

T1 - Don’t Hate the Haters

T2 - Association for Consumer Research Conference

AU - Cocker, Hayley

AU - Mardon, Rebecca

AU - Daunt, Kate

PY - 2023/10/27

Y1 - 2023/10/27

M3 - Poster

Y2 - 26 October 2023 through 29 October 2023

ER -