Final published version
Research output: Contribution to Journal/Magazine › Journal article › peer-review
Research output: Contribution to Journal/Magazine › Journal article › peer-review
}
TY - JOUR
T1 - Editorial
T2 - Conference Special Issue – Marketing Fields Forever 2011
AU - Patterson, Anthony
AU - Oakes, Steve
AU - Quinn, Lee
AU - Baron, Steve
PY - 2011
Y1 - 2011
U2 - 10.1080/0267257X.2011.624696
DO - 10.1080/0267257X.2011.624696
M3 - Journal article
VL - 27
SP - 1299
EP - 1303
JO - Journal of Marketing Management
JF - Journal of Marketing Management
SN - 0267-257X
IS - 13-14
ER -