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Electrolux: The management of complexity in a large organization

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNChapter

Publication date1/01/2005
Host publicationDesign Management Case Studies
EditorsDavid Hands, Jack Ingram, Robert Jerrard
Place of PublicationLondon
Number of pages13
ISBN (Electronic)0203994523, 9781134568444
ISBN (Print)0415233798, 9780415233798
<mark>Original language</mark>English


This introductory policy audit features design management processes of The Electrolux Group and is presented to complement the other studies. Electrolux is as mature in matters of design management as it is as a business entity. The design management issues in Electrolux reflect the company’s size and complexity: design management policies are explicit, and are integrated with the company business strategy. Company policies and management procedures such as the Integrated Product Development Process (IPDP) reported in this study are published internally, contributing to the coherence of corporate effort through a shared understanding of strategic issues.