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Electrolux: The management of complexity in a large organization

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Abstract

This introductory policy audit features design management processes of The Electrolux Group and is presented to complement the other studies. Electrolux is as mature in matters of design management as it is as a business entity. The design management issues in Electrolux reflect the company’s size and complexity: design management policies are explicit, and are integrated with the company business strategy. Company policies and management procedures such as the Integrated Product Development Process (IPDP) reported in this study are published internally, contributing to the coherence of corporate effort through a shared understanding of strategic issues.