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Enabling servitization by affordance actualization

Research output: Contribution to conference - Without ISBN/ISSN Conference paperpeer-review

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Publication date5/07/2017
<mark>Original language</mark>English
Event24th EurOMA Annual Conference - Edinburgh , Edinburgh , United Kingdom
Duration: 1/07/20175/07/2017

Conference

Conference24th EurOMA Annual Conference
Country/TerritoryUnited Kingdom
CityEdinburgh
Period1/07/175/07/17

Abstract

Digital technologies enable servitization by providing opportunities for the manufacturer to understand the product usage and condition, in customer’s operations. The present study seeks to validate the applicability of affordance actualization theory in order to help identify these opportunities. A systematic literature review of the extent servitization research is conducted to identify the key constructs of the theory and their role in enabling servitization using digital technology. The review identified common affordances across the servitization literature along with specific digitalization capabilities required to actualize these affordances. The study contributes further by proposing future research extended to affordance interdependence.