TY - CONF

T1 - Enabling servitization by affordance actualization

AU - Naik, Parikshit

AU - Schroeder, Andreas

AU - Ziaee Bigdeli, Ali

AU - Baines, Timothy S

PY - 2017/7/5

Y1 - 2017/7/5

N2 - Digital technologies enable servitization by providing opportunities for the manufacturer to understand the product usage and condition, in customer’s operations. The present study seeks to validate the applicability of affordance actualization theory in order to help identify these opportunities. A systematic literature review of the extent servitization research is conducted to identify the key constructs of the theory and their role in enabling servitization using digital technology. The review identified common affordances across the servitization literature along with specific digitalization capabilities required to actualize these affordances. The study contributes further by proposing future research extended to affordance interdependence.

AB - Digital technologies enable servitization by providing opportunities for the manufacturer to understand the product usage and condition, in customer’s operations. The present study seeks to validate the applicability of affordance actualization theory in order to help identify these opportunities. A systematic literature review of the extent servitization research is conducted to identify the key constructs of the theory and their role in enabling servitization using digital technology. The review identified common affordances across the servitization literature along with specific digitalization capabilities required to actualize these affordances. The study contributes further by proposing future research extended to affordance interdependence.

M3 - Conference paper

T2 - 24th EurOMA Annual Conference

Y2 - 1 July 2017 through 5 July 2017

ER -