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  • FINAL Ethics and Care in Qualitative Research Hamilton, Piacentini and Banister[53]

    Accepted author manuscript, 217 KB, PDF document

    Embargo ends: 17/09/25

    Available under license: CC BY-NC-ND: Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License

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Ethics and care in qualitative research

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

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Standard

Ethics and care in qualitative research. / Hamilton, Kathy; Piacentini, Maria; Banister, Emma.
Handbook of Qualitative Research Methods in Marketing. ed. / Russell Belk; Cele Otnes. Cheltenham: Edward Elgar, 2024. p. 486-496.

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

Harvard

Hamilton, K, Piacentini, M & Banister, E 2024, Ethics and care in qualitative research. in R Belk & C Otnes (eds), Handbook of Qualitative Research Methods in Marketing. Edward Elgar, Cheltenham, pp. 486-496. https://doi.org/10.4337/9781035302727.00050

APA

Hamilton, K., Piacentini, M., & Banister, E. (2024). Ethics and care in qualitative research. In R. Belk, & C. Otnes (Eds.), Handbook of Qualitative Research Methods in Marketing (pp. 486-496). Edward Elgar. https://doi.org/10.4337/9781035302727.00050

Vancouver

Hamilton K, Piacentini M, Banister E. Ethics and care in qualitative research. In Belk R, Otnes C, editors, Handbook of Qualitative Research Methods in Marketing. Cheltenham: Edward Elgar. 2024. p. 486-496 doi: 10.4337/9781035302727.00050

Author

Hamilton, Kathy ; Piacentini, Maria ; Banister, Emma. / Ethics and care in qualitative research. Handbook of Qualitative Research Methods in Marketing. editor / Russell Belk ; Cele Otnes. Cheltenham : Edward Elgar, 2024. pp. 486-496

Bibtex

@inbook{60e77a529f444830b72c667a20093fe3,
title = "Ethics and care in qualitative research",
abstract = "This chapter considers the key ethical considerations scholars should ponder when conducting qualitative marketing and consumer research. We begin by considering the two types of ethical considerations that Guillemin and Gillam (2004) distinguish: 1) procedural ethics, which involves obtaining approval from an ethics committee, and 2) {\textquoteleft}ethics in practice{\textquoteright}, or the ethical issues that arise during the course of the research. We identify the tensions between these two domains. Ultimately, we advocate for and adopt a perspective on relational ethics that acknowledges the interconnected network of ethical issues faced by qualitative marketing and consumer researchers and focuses attention on interpersonal bonds and connections.",
author = "Kathy Hamilton and Maria Piacentini and Emma Banister",
year = "2024",
month = sep,
day = "17",
doi = "10.4337/9781035302727.00050",
language = "English",
isbn = "9781035302710",
pages = "486--496",
editor = "Russell Belk and Cele Otnes",
booktitle = "Handbook of Qualitative Research Methods in Marketing",
publisher = "Edward Elgar",

}

RIS

TY - CHAP

T1 - Ethics and care in qualitative research

AU - Hamilton, Kathy

AU - Piacentini, Maria

AU - Banister, Emma

PY - 2024/9/17

Y1 - 2024/9/17

N2 - This chapter considers the key ethical considerations scholars should ponder when conducting qualitative marketing and consumer research. We begin by considering the two types of ethical considerations that Guillemin and Gillam (2004) distinguish: 1) procedural ethics, which involves obtaining approval from an ethics committee, and 2) ‘ethics in practice’, or the ethical issues that arise during the course of the research. We identify the tensions between these two domains. Ultimately, we advocate for and adopt a perspective on relational ethics that acknowledges the interconnected network of ethical issues faced by qualitative marketing and consumer researchers and focuses attention on interpersonal bonds and connections.

AB - This chapter considers the key ethical considerations scholars should ponder when conducting qualitative marketing and consumer research. We begin by considering the two types of ethical considerations that Guillemin and Gillam (2004) distinguish: 1) procedural ethics, which involves obtaining approval from an ethics committee, and 2) ‘ethics in practice’, or the ethical issues that arise during the course of the research. We identify the tensions between these two domains. Ultimately, we advocate for and adopt a perspective on relational ethics that acknowledges the interconnected network of ethical issues faced by qualitative marketing and consumer researchers and focuses attention on interpersonal bonds and connections.

U2 - 10.4337/9781035302727.00050

DO - 10.4337/9781035302727.00050

M3 - Chapter

SN - 9781035302710

SP - 486

EP - 496

BT - Handbook of Qualitative Research Methods in Marketing

A2 - Belk, Russell

A2 - Otnes, Cele

PB - Edward Elgar

CY - Cheltenham

ER -