Research output: Working paper › Discussion paper
Research output: Working paper › Discussion paper
}
TY - UNPB
T1 - Exit, voice, loyalty
T2 - a supplier’s perspective
AU - Jackson, Keith
AU - Hopkinson, Gillian
AU - Jackson, Jacqueline
PY - 2013/9/9
Y1 - 2013/9/9
N2 - Hirschman (1970) suggests that every member of a group can influence the group by either expressing their voice or exiting the group. Subsequent research has looked at exit-voice-loyalty from the supplier-retailer perspective (Blois, 2008).This paper takes an overview of the wholesaler-retailer relationship in the UK convenience sector; it considers how their approach to exit-voice-loyalty may be affecting the wholesalers’ turnover.The results of the research suggest that the wholesalers do not use cost of exit or enabling retailer voice exclusively; instead they now tend to combine both within their retailer relationship strategies.
AB - Hirschman (1970) suggests that every member of a group can influence the group by either expressing their voice or exiting the group. Subsequent research has looked at exit-voice-loyalty from the supplier-retailer perspective (Blois, 2008).This paper takes an overview of the wholesaler-retailer relationship in the UK convenience sector; it considers how their approach to exit-voice-loyalty may be affecting the wholesalers’ turnover.The results of the research suggest that the wholesalers do not use cost of exit or enabling retailer voice exclusively; instead they now tend to combine both within their retailer relationship strategies.
M3 - Discussion paper
SP - 1
EP - 30
BT - Exit, voice, loyalty
ER -