Standard
Harvard
McEachern, M, Schroder, MJA, Willock, J, Whitelock, JM & Mason, R 2007, '
Exploring ethical brand extensions and consumer buying behaviour: the RSPCA and the 'freedom food' brand',
Journal of Product and Brand Management, vol. 16, no. 3, pp. 168-177.
APA
McEachern, M., Schroder, M. J. A., Willock, J., Whitelock, J. M., & Mason, R. (2007).
Exploring ethical brand extensions and consumer buying behaviour: the RSPCA and the 'freedom food' brand.
Journal of Product and Brand Management,
16(3), 168-177.
Vancouver
Author
Bibtex
@article{21286460f2e14d97ac3b3c58ac01c3de,
title = "Exploring ethical brand extensions and consumer buying behaviour: the RSPCA and the 'freedom food' brand",
author = "M McEachern and Schroder, {M J A} and J Willock and Whitelock, {J M} and R Mason",
year = "2007",
language = "English",
volume = "16",
pages = "168--177",
journal = "Journal of Product and Brand Management",
issn = "1061-0421",
publisher = "Emerald Group Publishing Ltd.",
number = "3",
}
RIS
TY - JOUR
T1 - Exploring ethical brand extensions and consumer buying behaviour: the RSPCA and the 'freedom food' brand
AU - McEachern, M
AU - Schroder, M J A
AU - Willock, J
AU - Whitelock, J M
AU - Mason, R
PY - 2007
Y1 - 2007
M3 - Journal article
VL - 16
SP - 168
EP - 177
JO - Journal of Product and Brand Management
JF - Journal of Product and Brand Management
SN - 1061-0421
IS - 3
ER -
