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Exploring strategy
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Entrepreneurship And Strategy
Associated organisational unit
Research Group Strategic Management
Keywords
strategy
,
strategic management
,
strategy as practice
,
strategy evaluation
,
corporate strategy
,
competitive strategy
,
strategic environment
,
strategic capabilities
,
strategic purpose
,
strategic alliances
,
mergers and acquisitions
,
culture and strategy
,
business strategy
,
business tools
,
international strategy
,
diversification
,
innovation and entrepreneurship
,
strategy development process
,
leading strategic change
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Exploring strategy
Research output
:
Book/Report/Proceedings
›
Book
Published
Overview
Cite this
Gerry Johnson
Richard Whittington
Kevan Scholes
Duncan Neil Angwin
Patrick Regner
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Publication date
4/01/2017
Place of Publication
London
Publisher
Pearson
Number of pages
828
Edition
11th ed.
ISBN (print)
9781292145129
<mark>Original language</mark>
English
Abstract
With over one million copies sold this is the biggest selling strategy text in Europe. It is an essential introduction to strategic management for students and an essential resource for practicing managers of all types of organisations.
