Research output: Book/Report/Proceedings › Book
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TY - BOOK
T1 - Exploring strategy
AU - Johnson, Gerry
AU - Whittington, Richard
AU - Scholes, Kevan
AU - Angwin, Duncan Neil
AU - Regner, Patrick
PY - 2017/1/4
Y1 - 2017/1/4
N2 - With over one million copies sold this is the biggest selling strategy text in Europe. It is an essential introduction to strategic management for students and an essential resource for practicing managers of all types of organisations.
AB - With over one million copies sold this is the biggest selling strategy text in Europe. It is an essential introduction to strategic management for students and an essential resource for practicing managers of all types of organisations.
KW - strategy
KW - strategic management
KW - strategy as practice
KW - strategy evaluation
KW - corporate strategy
KW - competitive strategy
KW - strategic environment
KW - strategic capabilities
KW - strategic purpose
KW - strategic alliances
KW - mergers and acquisitions
KW - culture and strategy
KW - business strategy
KW - business tools
KW - international strategy
KW - diversification
KW - innovation and entrepreneurship
KW - strategy development process
KW - leading strategic change
M3 - Book
SN - 9781292145129
BT - Exploring strategy
PB - Pearson
CY - London
ER -