Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter
Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter
}
TY - CHAP
T1 - Exploring the principles of market segmentation
AU - Tonks, D G
PY - 1998
Y1 - 1998
M3 - Chapter
SN - 0750626135
SP - 103
EP - 120
BT - The CIM Handbook of Strategic Marketing
PB - Butterworth-Heinemann
CY - Oxford
ER -