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Exploring the principles of market segmentation

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

Published

Standard

Exploring the principles of market segmentation. / Tonks, D G.

The CIM Handbook of Strategic Marketing. Oxford : Butterworth-Heinemann, 1998. p. 103-120.

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

Harvard

Tonks, DG 1998, Exploring the principles of market segmentation. in The CIM Handbook of Strategic Marketing. Butterworth-Heinemann, Oxford, pp. 103-120.

APA

Tonks, D. G. (1998). Exploring the principles of market segmentation. In The CIM Handbook of Strategic Marketing (pp. 103-120). Butterworth-Heinemann.

Vancouver

Tonks DG. Exploring the principles of market segmentation. In The CIM Handbook of Strategic Marketing. Oxford: Butterworth-Heinemann. 1998. p. 103-120

Author

Tonks, D G. / Exploring the principles of market segmentation. The CIM Handbook of Strategic Marketing. Oxford : Butterworth-Heinemann, 1998. pp. 103-120

Bibtex

@inbook{f456f9e23eb1441e8aabf8549fb05efd,
title = "Exploring the principles of market segmentation",
author = "Tonks, {D G}",
year = "1998",
language = "English",
isbn = "0750626135",
pages = "103--120",
booktitle = "The CIM Handbook of Strategic Marketing",
publisher = "Butterworth-Heinemann",

}

RIS

TY - CHAP

T1 - Exploring the principles of market segmentation

AU - Tonks, D G

PY - 1998

Y1 - 1998

M3 - Chapter

SN - 0750626135

SP - 103

EP - 120

BT - The CIM Handbook of Strategic Marketing

PB - Butterworth-Heinemann

CY - Oxford

ER -