Export Decision-Making: Combining Planning and Improvisation to Enhance Performance

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

Published

Publication date	23/12/2016
Host publication	Marketing Challenges in a Turbulent Business Environment: Proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress
Publisher	Academy of Marketing Science
Number of pages	135
ISBN (print)	978-3-319-79277-4
<mark>Original language</mark>	English

Research