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Export Decision-Making: Combining Planning and Improvisation to Enhance Performance

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

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Export Decision-Making: Combining Planning and Improvisation to Enhance Performance. / Nemkova, Ekaterina; Souchon, Anne; Hughes, Paul.
Marketing Challenges in a Turbulent Business Environment: Proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress. Academy of Marketing Science, 2016.

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

Harvard

Nemkova, E, Souchon, A & Hughes, P 2016, Export Decision-Making: Combining Planning and Improvisation to Enhance Performance. in Marketing Challenges in a Turbulent Business Environment: Proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress. Academy of Marketing Science. https://doi.org/10.1007/978-3-319-19428-8_38

APA

Nemkova, E., Souchon, A., & Hughes, P. (2016). Export Decision-Making: Combining Planning and Improvisation to Enhance Performance. In Marketing Challenges in a Turbulent Business Environment: Proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress Academy of Marketing Science. https://doi.org/10.1007/978-3-319-19428-8_38

Vancouver

Nemkova E, Souchon A, Hughes P. Export Decision-Making: Combining Planning and Improvisation to Enhance Performance. In Marketing Challenges in a Turbulent Business Environment: Proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress. Academy of Marketing Science. 2016 doi: 10.1007/978-3-319-19428-8_38

Author

Nemkova, Ekaterina ; Souchon, Anne ; Hughes, Paul. / Export Decision-Making: Combining Planning and Improvisation to Enhance Performance. Marketing Challenges in a Turbulent Business Environment: Proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress. Academy of Marketing Science, 2016.

Bibtex

@inproceedings{63e48517e8f145888fa9788d8dee3365,
title = "Export Decision-Making: Combining Planning and Improvisation to Enhance Performance",
author = "Ekaterina Nemkova and Anne Souchon and Paul Hughes",
year = "2016",
month = dec,
day = "23",
doi = "10.1007/978-3-319-19428-8_38",
language = "English",
isbn = "978-3-319-79277-4",
booktitle = "Marketing Challenges in a Turbulent Business Environment",
publisher = "Academy of Marketing Science",

}

RIS

TY - GEN

T1 - Export Decision-Making: Combining Planning and Improvisation to Enhance Performance

AU - Nemkova, Ekaterina

AU - Souchon, Anne

AU - Hughes, Paul

PY - 2016/12/23

Y1 - 2016/12/23

U2 - 10.1007/978-3-319-19428-8_38

DO - 10.1007/978-3-319-19428-8_38

M3 - Conference contribution/Paper

SN - 978-3-319-79277-4

BT - Marketing Challenges in a Turbulent Business Environment

PB - Academy of Marketing Science

ER -