Final published version
Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter
Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter
}
TY - CHAP
T1 - Extreme cultural and marketing makeover
T2 - Liverpool home edition
AU - Patterson, A.
PY - 2010
Y1 - 2010
U2 - 10.4324/9780203855072
DO - 10.4324/9780203855072
M3 - Chapter
BT - Marketing the Arts
A2 - Kerrigan, Finola
PB - Taylor & Francis
ER -