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Fabricating celebrity brands via scandalous narrative: crafting, capering and commodifying the comedian, Russell Brand

Research output: Contribution to Journal/Magazine › Journal article › peer-review

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Fabricating celebrity brands via scandalous narrative: crafting, capering and commodifying the comedian, Russell Brand. / Mills, Scott; Patterson, Anthony; Quinn, Lee.
In: Journal of Marketing Management, Vol. 31, No. 5-6, 01.05.2015, p. 599-615.

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Harvard

Mills, S, Patterson, A & Quinn, L 2015, 'Fabricating celebrity brands via scandalous narrative: crafting, capering and commodifying the comedian, Russell Brand', Journal of Marketing Management, vol. 31, no. 5-6, pp. 599-615. https://doi.org/10.1080/0267257x.2015.1005116

APA

Mills, S., Patterson, A., & Quinn, L. (2015). Fabricating celebrity brands via scandalous narrative: crafting, capering and commodifying the comedian, Russell Brand. Journal of Marketing Management, 31(5-6), 599-615. https://doi.org/10.1080/0267257x.2015.1005116

Vancouver

Mills S, Patterson A, Quinn L. Fabricating celebrity brands via scandalous narrative: crafting, capering and commodifying the comedian, Russell Brand. Journal of Marketing Management. 2015 May 1;31(5-6):599-615. doi: 10.1080/0267257x.2015.1005116

Author

Mills, Scott ; Patterson, Anthony ; Quinn, Lee. / Fabricating celebrity brands via scandalous narrative : crafting, capering and commodifying the comedian, Russell Brand. In: Journal of Marketing Management. 2015 ; Vol. 31, No. 5-6. pp. 599-615.

Bibtex

@article{7915fa5ac56848acb337413dfcf68dc3,
title = "Fabricating celebrity brands via scandalous narrative: crafting, capering and commodifying the comedian, Russell Brand",
abstract = "Most marketing researchers with an interest in the mythic machinations of celebrity culture assume that being implicated in a scandal is detrimental to long-term brand-building efforts. However, our premise is that this assumption is often misguided. We argue that celebrities who court scandal sometimes find that the media coverage it precipitates – especially when the spun narrative is compelling – can significantly increase their brand value. To support our assertion, we begin by reviewing the literature on celebrity scandal. Following this, we illustrate how the creation of a scandalous narrative can fuel a celebrity career. To do so, we investigate the colourful career of the comedian-cum-revolutionary, Russell Brand. We conclude that, when combined, the 3Cs of his scandalous narrative – crafting, capering and commodifying – present, in combination, a viable means of gaining entry into the upper echelons of celebritydom.",
author = "Scott Mills and Anthony Patterson and Lee Quinn",
year = "2015",
month = may,
day = "1",
doi = "10.1080/0267257x.2015.1005116",
language = "English",
volume = "31",
pages = "599--615",
journal = "Journal of Marketing Management",
issn = "0267-257X",
publisher = "Routledge",
number = "5-6",

}

RIS

TY - JOUR

T1 - Fabricating celebrity brands via scandalous narrative

T2 - crafting, capering and commodifying the comedian, Russell Brand

AU - Mills, Scott

AU - Patterson, Anthony

AU - Quinn, Lee

PY - 2015/5/1

Y1 - 2015/5/1

N2 - Most marketing researchers with an interest in the mythic machinations of celebrity culture assume that being implicated in a scandal is detrimental to long-term brand-building efforts. However, our premise is that this assumption is often misguided. We argue that celebrities who court scandal sometimes find that the media coverage it precipitates – especially when the spun narrative is compelling – can significantly increase their brand value. To support our assertion, we begin by reviewing the literature on celebrity scandal. Following this, we illustrate how the creation of a scandalous narrative can fuel a celebrity career. To do so, we investigate the colourful career of the comedian-cum-revolutionary, Russell Brand. We conclude that, when combined, the 3Cs of his scandalous narrative – crafting, capering and commodifying – present, in combination, a viable means of gaining entry into the upper echelons of celebritydom.

AB - Most marketing researchers with an interest in the mythic machinations of celebrity culture assume that being implicated in a scandal is detrimental to long-term brand-building efforts. However, our premise is that this assumption is often misguided. We argue that celebrities who court scandal sometimes find that the media coverage it precipitates – especially when the spun narrative is compelling – can significantly increase their brand value. To support our assertion, we begin by reviewing the literature on celebrity scandal. Following this, we illustrate how the creation of a scandalous narrative can fuel a celebrity career. To do so, we investigate the colourful career of the comedian-cum-revolutionary, Russell Brand. We conclude that, when combined, the 3Cs of his scandalous narrative – crafting, capering and commodifying – present, in combination, a viable means of gaining entry into the upper echelons of celebritydom.

U2 - 10.1080/0267257x.2015.1005116

DO - 10.1080/0267257x.2015.1005116

M3 - Journal article

VL - 31

SP - 599

EP - 615

JO - Journal of Marketing Management

JF - Journal of Marketing Management

SN - 0267-257X

IS - 5-6

ER -