The research addresses the findings from an exploratory research conducted on
the influence of mass media on the psychological contracts in organisations
during global economic crisis. This study examines these issues using a
qualitative research design comprising of semi-structured interviews. It samples
employees and leaders in two Asian organisations impacted by global economic
crisis, to draw out insights into how media reports were perceived by them and
how it affected their thinking and actions. Content analysis is used to explore the
impact of media in moderating the psychological contracts in the organisations.
The findings signpost various effects that the media can have, the complexities
associated along with other factors (trust, leadership, communication etc.) that
may play a role in influencing the media‘s impact on employees‘ psychological
contracts during economic crisis.