Family firm innovation has become a topic of vibrant scholarly debate. In this chapter, the authors first briefly outline recent developments in this research stream. They then propose a circular process model of family firm innovation, linking it to extant knowledge on family firm innovation and potential future research streams. This model includes new elements, such as feedback loops, initial and final decisions, stakeholder feedback, a learning and adaptation process, a family-centered non-economic goals paddlewheel, and influencing factors, with details on the input and output phases. Drawing on this model, the chapter uncovers some important research gaps and trends that future studies in this field should seek to fill. In particular, the authors point to important and current trends in innovation, including digitalization, agile management, cyber-security, and their implications for family firms and family firm research.