Final published version
Licence: CC BY-NC: Creative Commons Attribution-NonCommercial 4.0 International License
Research output: Contribution to Journal/Magazine › Journal article › peer-review
Research output: Contribution to Journal/Magazine › Journal article › peer-review
}
TY - JOUR
T1 - Fandom Meets Artificial Intelligence
T2 - Rethinking Participatory Culture as Human-Community-Machine Interactions
AU - Li, Eva Cheuk-Yin
AU - Pang, Ka-Wei
PY - 2024/8/1
Y1 - 2024/8/1
N2 - Fandom as an interpretive community is the frontier for rich insights into the multi-layered interactions and practices between individual users, communities, and intelligent machines. To understand the challenges and opportunities Artificial Intelligence (AI) presents to contemporary media and culture, we discuss how fans engage with AI, as fandom provides meaningful insights into interactions between individual technology users, the collective, and machines. We propose rethinking participatory culture as human-community-machine interactions (HCMI) to understand the wider implications of AI to society and culture. We outline three emerging phenomena and potential consequences of fans’ engagement with AI: (1) fan labour made (un)easy, (2) parasocial interactions (un)familiarised, and (3) realities (un)settled. Our conceptualisation transcends existing computer science research, which assumes technology users as isolated individuals and also fan studies, which largely focus on text-audience relationships and tend to take digital technologies for granted as the preconditions of fans’ creative and playful practices.
AB - Fandom as an interpretive community is the frontier for rich insights into the multi-layered interactions and practices between individual users, communities, and intelligent machines. To understand the challenges and opportunities Artificial Intelligence (AI) presents to contemporary media and culture, we discuss how fans engage with AI, as fandom provides meaningful insights into interactions between individual technology users, the collective, and machines. We propose rethinking participatory culture as human-community-machine interactions (HCMI) to understand the wider implications of AI to society and culture. We outline three emerging phenomena and potential consequences of fans’ engagement with AI: (1) fan labour made (un)easy, (2) parasocial interactions (un)familiarised, and (3) realities (un)settled. Our conceptualisation transcends existing computer science research, which assumes technology users as isolated individuals and also fan studies, which largely focus on text-audience relationships and tend to take digital technologies for granted as the preconditions of fans’ creative and playful practices.
KW - Artificial Intelligence
KW - VTubers
KW - audience
KW - chatbots
KW - deepfake
KW - fan community
KW - fansub
KW - human–machine communication
KW - human–machine interactions
KW - misinformation
KW - socio-technical interactions
KW - transcultural fandom
KW - virtual idols
U2 - 10.1177/13675494241236146
DO - 10.1177/13675494241236146
M3 - Journal article
VL - 27
SP - 778
EP - 787
JO - European Journal of Cultural Studies
JF - European Journal of Cultural Studies
SN - 1367-5494
IS - 4
ER -