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Fighting obesity, sustaining stigma: how can critical metaphor analysis help uncover subtle stigma in media discourse on obesity

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNChapter (peer-reviewed)peer-review

Published

Standard

Fighting obesity, sustaining stigma: how can critical metaphor analysis help uncover subtle stigma in media discourse on obesity. / Atanasova, Dimitrinka; Koteyko, Nelya.
Applying Linguistics in Illness and Healthcare Contexts. ed. / Zsófia Demjén. Bloomsbury Academic, 2020. p. 223-243 (Contemporary Studies in Linguistics).

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNChapter (peer-reviewed)peer-review

Harvard

Atanasova, D & Koteyko, N 2020, Fighting obesity, sustaining stigma: how can critical metaphor analysis help uncover subtle stigma in media discourse on obesity. in Z Demjén (ed.), Applying Linguistics in Illness and Healthcare Contexts. Contemporary Studies in Linguistics, Bloomsbury Academic, pp. 223-243. <https://www.bloomsbury.com/us/applying-linguistics-in-illness-and-healthcare-contexts-9781350057654/>

APA

Atanasova, D., & Koteyko, N. (2020). Fighting obesity, sustaining stigma: how can critical metaphor analysis help uncover subtle stigma in media discourse on obesity. In Z. Demjén (Ed.), Applying Linguistics in Illness and Healthcare Contexts (pp. 223-243). (Contemporary Studies in Linguistics). Bloomsbury Academic. https://www.bloomsbury.com/us/applying-linguistics-in-illness-and-healthcare-contexts-9781350057654/

Vancouver

Atanasova D, Koteyko N. Fighting obesity, sustaining stigma: how can critical metaphor analysis help uncover subtle stigma in media discourse on obesity. In Demjén Z, editor, Applying Linguistics in Illness and Healthcare Contexts. Bloomsbury Academic. 2020. p. 223-243. (Contemporary Studies in Linguistics).

Author

Atanasova, Dimitrinka ; Koteyko, Nelya. / Fighting obesity, sustaining stigma : how can critical metaphor analysis help uncover subtle stigma in media discourse on obesity. Applying Linguistics in Illness and Healthcare Contexts. editor / Zsófia Demjén. Bloomsbury Academic, 2020. pp. 223-243 (Contemporary Studies in Linguistics).

Bibtex

@inbook{a092840318fc4244b67b90cb9472df28,
title = "Fighting obesity, sustaining stigma: how can critical metaphor analysis help uncover subtle stigma in media discourse on obesity",
abstract = "Although the biological and structural influences on obesity have been documented, many healthcare professionals believe that weight is under personal control. Such beliefs are influenced by popular societal representations of obesity, especially the way in which obesity is framed in the media. Using critical metaphor analysis, Atanasova and Koteyko expose how news reporting on obesity typically uses War metaphors and show that the ways in which these metaphors frame the issue can contribute to stigma and unfavourable views of obese individuals. For example, War metaphors typically require that there is an enemy to be fought. However, in the case of obesity (as with other chronic conditions) there is no obvious external entity such as a virus: the enemy to be fought are the patients themselves. This leads to a kind of othering that may explain why obese individuals increasingly report unequal treatment in clinical encounters.",
author = "Dimitrinka Atanasova and Nelya Koteyko",
year = "2020",
month = apr,
day = "16",
language = "English",
isbn = "9781350057654",
series = "Contemporary Studies in Linguistics",
publisher = "Bloomsbury Academic",
pages = "223--243",
editor = "Demj{\'e}n, {Zs{\'o}fia }",
booktitle = "Applying Linguistics in Illness and Healthcare Contexts",

}

RIS

TY - CHAP

T1 - Fighting obesity, sustaining stigma

T2 - how can critical metaphor analysis help uncover subtle stigma in media discourse on obesity

AU - Atanasova, Dimitrinka

AU - Koteyko, Nelya

PY - 2020/4/16

Y1 - 2020/4/16

N2 - Although the biological and structural influences on obesity have been documented, many healthcare professionals believe that weight is under personal control. Such beliefs are influenced by popular societal representations of obesity, especially the way in which obesity is framed in the media. Using critical metaphor analysis, Atanasova and Koteyko expose how news reporting on obesity typically uses War metaphors and show that the ways in which these metaphors frame the issue can contribute to stigma and unfavourable views of obese individuals. For example, War metaphors typically require that there is an enemy to be fought. However, in the case of obesity (as with other chronic conditions) there is no obvious external entity such as a virus: the enemy to be fought are the patients themselves. This leads to a kind of othering that may explain why obese individuals increasingly report unequal treatment in clinical encounters.

AB - Although the biological and structural influences on obesity have been documented, many healthcare professionals believe that weight is under personal control. Such beliefs are influenced by popular societal representations of obesity, especially the way in which obesity is framed in the media. Using critical metaphor analysis, Atanasova and Koteyko expose how news reporting on obesity typically uses War metaphors and show that the ways in which these metaphors frame the issue can contribute to stigma and unfavourable views of obese individuals. For example, War metaphors typically require that there is an enemy to be fought. However, in the case of obesity (as with other chronic conditions) there is no obvious external entity such as a virus: the enemy to be fought are the patients themselves. This leads to a kind of othering that may explain why obese individuals increasingly report unequal treatment in clinical encounters.

M3 - Chapter (peer-reviewed)

SN - 9781350057654

T3 - Contemporary Studies in Linguistics

SP - 223

EP - 243

BT - Applying Linguistics in Illness and Healthcare Contexts

A2 - Demjén, Zsófia

PB - Bloomsbury Academic

ER -