Final published version
Research output: Contribution to Journal/Magazine › Journal article › peer-review
Research output: Contribution to Journal/Magazine › Journal article › peer-review
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TY - JOUR
T1 - Forecasting to Meet Demand
AU - Martin, Roland
AU - Kolassa, Stephan
PY - 2013
Y1 - 2013
N2 - Misforecasting demand will cost profits and threaten reputations, market share, and even the business itself. Roland Martin and Stephan Kolassa draw on their expertise with retail companies to examine the major challenges for demand forecasting and the choices the demand forecaster must make. Their consideration of the options provides a valuable guidepost to the demand forecaster in measuring demand, handling questionable data, making adjustments to automatic forecasts, and choosing appropriate performance metrics. Copyright International Institute of Forecasters, 2013
AB - Misforecasting demand will cost profits and threaten reputations, market share, and even the business itself. Roland Martin and Stephan Kolassa draw on their expertise with retail companies to examine the major challenges for demand forecasting and the choices the demand forecaster must make. Their consideration of the options provides a valuable guidepost to the demand forecaster in measuring demand, handling questionable data, making adjustments to automatic forecasts, and choosing appropriate performance metrics. Copyright International Institute of Forecasters, 2013
M3 - Journal article
SP - 5
EP - 11
JO - Foresight: The International Journal of Applied Forecasting
JF - Foresight: The International Journal of Applied Forecasting
SN - 1555-9068
IS - 28
ER -