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Franchising rhetoric: a cross cultural study of B2B advertising

Research output: Contribution to conference - Without ISBN/ISSN Conference paperpeer-review

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Publication date2014
<mark>Original language</mark>English
EventAustralian and New Zealand Marketing Academy (ANZMAC) Conference, Australia - , Australia
Duration: 1/12/2014 → …

Conference

ConferenceAustralian and New Zealand Marketing Academy (ANZMAC) Conference, Australia
Country/TerritoryAustralia
Period1/12/14 → …