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Franchising rhetoric: a cross cultural study of B2B advertising

Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

Published

Standard

Franchising rhetoric: a cross cultural study of B2B advertising. / Watson, A.; Wright, O.; Dada, L.
2014. Paper presented at Australian and New Zealand Marketing Academy (ANZMAC) Conference, Australia, Australia.

Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

Harvard

Watson, A, Wright, O & Dada, L 2014, 'Franchising rhetoric: a cross cultural study of B2B advertising', Paper presented at Australian and New Zealand Marketing Academy (ANZMAC) Conference, Australia, Australia, 1/12/14.

APA

Watson, A., Wright, O., & Dada, L. (2014). Franchising rhetoric: a cross cultural study of B2B advertising. Paper presented at Australian and New Zealand Marketing Academy (ANZMAC) Conference, Australia, Australia.

Vancouver

Watson A, Wright O, Dada L. Franchising rhetoric: a cross cultural study of B2B advertising. 2014. Paper presented at Australian and New Zealand Marketing Academy (ANZMAC) Conference, Australia, Australia.

Author

Watson, A. ; Wright, O. ; Dada, L. / Franchising rhetoric : a cross cultural study of B2B advertising. Paper presented at Australian and New Zealand Marketing Academy (ANZMAC) Conference, Australia, Australia.

Bibtex

@conference{d52c85abd42540b68a4e148eae963ce7,
title = "Franchising rhetoric: a cross cultural study of B2B advertising",
author = "A. Watson and O. Wright and L. Dada",
year = "2014",
language = "English",
note = "Australian and New Zealand Marketing Academy (ANZMAC) Conference, Australia ; Conference date: 01-12-2014",

}

RIS

TY - CONF

T1 - Franchising rhetoric

T2 - Australian and New Zealand Marketing Academy (ANZMAC) Conference, Australia

AU - Watson, A.

AU - Wright, O.

AU - Dada, L.

PY - 2014

Y1 - 2014

M3 - Conference paper

Y2 - 1 December 2014

ER -