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From grassroots to celebrities in healthcare– professionality as a new persona in China’s celebrity culture

Research output: Contribution to Journal/MagazineJournal articlepeer-review

Published
<mark>Journal publication date</mark>25/04/2024
<mark>Journal</mark>Celebrity Studies
Issue number2
Volume15
Number of pages8
Pages (from-to)285-292
Publication StatusPublished
Early online date25/04/24
<mark>Original language</mark>English

Abstract

The global pandemic motivated the emergence of grassroots celebrities in healthcare who led online opinion through their professional insights and sharing of health and medical-related knowledge in China. A certain number of practitioners introduced their professional guidance to general netizens through pay-for-answer subscription with the help of Chinese social media. This article interrogates grassroots celebrities via Zhihu, China’s largest community for questions and answers (CQA). It extends Western-focused scholarship on microcelebrities.