From grassroots to celebrities in healthcare– professionality as a new persona in China’s celebrity culture

Sociology

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EDITS 1. Zheng and Xu_revised_20240425
Accepted author manuscript, 279 KB, PDF document
Available under license: CC BY: Creative Commons Attribution 4.0 International License

Text available via DOI:

https://doi.org/10.1080/19392397.2024.2341604
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Keywords

Zhihu, grassroots celebrity, healthcare, pandemic, professionality

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Research output: Contribution to Journal/Magazine › Journal article › peer-review

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From grassroots to celebrities in healthcare– professionality as a new persona in China’s celebrity culture. / Zheng, Sharon; Xu, Min.
In: Celebrity Studies, Vol. 15, No. 2, 25.04.2024, p. 285-292.

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Bibtex

@article{6cd285ad11944620979c0b1393674dcb,

title = "From grassroots to celebrities in healthcare– professionality as a new persona in China{\textquoteright}s celebrity culture",

abstract = "The global pandemic motivated the emergence of grassroots celebrities in healthcare who led online opinion through their professional insights and sharing of health and medical-related knowledge in China. A certain number of practitioners introduced their professional guidance to general netizens through pay-for-answer subscription with the help of Chinese social media. This article interrogates grassroots celebrities via Zhihu, China{\textquoteright}s largest community for questions and answers (CQA). It extends Western-focused scholarship on microcelebrities.",

keywords = "Zhihu, grassroots celebrity, healthcare, pandemic, professionality",

author = "Sharon Zheng and Min Xu",

year = "2024",

month = apr,

day = "25",

doi = "10.1080/19392397.2024.2341604",

language = "English",

volume = "15",

pages = "285--292",

journal = "Celebrity Studies",

issn = "1939-2397",

publisher = "Routledge",

number = "2",

}

RIS

TY - JOUR

T1 - From grassroots to celebrities in healthcare– professionality as a new persona in China’s celebrity culture

AU - Zheng, Sharon

AU - Xu, Min

PY - 2024/4/25

Y1 - 2024/4/25

N2 - The global pandemic motivated the emergence of grassroots celebrities in healthcare who led online opinion through their professional insights and sharing of health and medical-related knowledge in China. A certain number of practitioners introduced their professional guidance to general netizens through pay-for-answer subscription with the help of Chinese social media. This article interrogates grassroots celebrities via Zhihu, China’s largest community for questions and answers (CQA). It extends Western-focused scholarship on microcelebrities.

AB - The global pandemic motivated the emergence of grassroots celebrities in healthcare who led online opinion through their professional insights and sharing of health and medical-related knowledge in China. A certain number of practitioners introduced their professional guidance to general netizens through pay-for-answer subscription with the help of Chinese social media. This article interrogates grassroots celebrities via Zhihu, China’s largest community for questions and answers (CQA). It extends Western-focused scholarship on microcelebrities.

KW - Zhihu

KW - grassroots celebrity

KW - healthcare

KW - pandemic

KW - professionality

U2 - 10.1080/19392397.2024.2341604

DO - 10.1080/19392397.2024.2341604

M3 - Journal article

VL - 15

SP - 285

EP - 292

JO - Celebrity Studies

JF - Celebrity Studies

SN - 1939-2397

IS - 2

ER -

Research

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Keywords