From Marketing Information to Market Knowledge competence: Uncertainty reduction in new product development

Marketing

Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

Published

Standard

From Marketing Information to Market Knowledge competence: Uncertainty reduction in new product development. / Liu, Rebecca; Hart, Susan.
2006. 851-861 Paper presented at The European Institute for Advanced Studies in Management - International Product Development Management (EIASM-IPDM), Milan, Italy.

Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

Harvard

Liu, R & Hart, S 2006, 'From Marketing Information to Market Knowledge competence: Uncertainty reduction in new product development', Paper presented at The European Institute for Advanced Studies in Management - International Product Development Management (EIASM-IPDM), Milan, Italy, 11/06/06 - 13/06/06 pp. 851-861. <https://www.eiasm.org/documents/abstracts/8495.pdf>

APA

Liu, R., & Hart, S. (2006). From Marketing Information to Market Knowledge competence: Uncertainty reduction in new product development. 851-861. Paper presented at The European Institute for Advanced Studies in Management - International Product Development Management (EIASM-IPDM), Milan, Italy. https://www.eiasm.org/documents/abstracts/8495.pdf

Vancouver

Liu R, Hart S. From Marketing Information to Market Knowledge competence: Uncertainty reduction in new product development. 2006. Paper presented at The European Institute for Advanced Studies in Management - International Product Development Management (EIASM-IPDM), Milan, Italy.

Author

Liu, Rebecca ; Hart, Susan. / From Marketing Information to Market Knowledge competence: Uncertainty reduction in new product development. Paper presented at The European Institute for Advanced Studies in Management - International Product Development Management (EIASM-IPDM), Milan, Italy.

Bibtex

@conference{72d16904d11b4ccba557952417f96a69,

title = "From Marketing Information to Market Knowledge competence: Uncertainty reduction in new product development",

author = "Rebecca Liu and Susan Hart",

year = "2006",

language = "English",

pages = "851--861",

note = "The European Institute for Advanced Studies in Management - International Product Development Management (EIASM-IPDM) ; Conference date: 11-06-2006 Through 13-06-2006",

url = "https://www.eiasm.org/frontoffice/event_announcement.asp?event_id=411",

}

RIS

TY - CONF

T1 - From Marketing Information to Market Knowledge competence: Uncertainty reduction in new product development

AU - Liu, Rebecca

AU - Hart, Susan

PY - 2006

Y1 - 2006

M3 - Conference paper

SP - 851

EP - 861

T2 - The European Institute for Advanced Studies in Management - International Product Development Management (EIASM-IPDM)

Y2 - 11 June 2006 through 13 June 2006

ER -

Research

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