Final published version
Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Abstract
Publication date | 3/07/2024 |
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Host publication | Proceedings of Academy of Marketing 2024 Annual Conference |
Editors | C. Strong, C. Bosangit, N. Koenig-Lewis, Z. Lee, O. Moldes Andres, E. Rosier |
Place of Publication | Cardiff University |
Publisher | Academy of Marketing |
ISBN (electronic) | 9781399990608 |
<mark>Original language</mark> | English |