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Accepted author manuscript, 546 KB, PDF document
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Green Loyalty Programmes: customer trait reactance and reward preferences

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Forthcoming

<mark>Journal publication date</mark>	22/04/2025
<mark>Journal</mark>	Journal of Consumer Behaviour
Publication Status	Accepted/In press
<mark>Original language</mark>	English