Halfords motor oils: packaging in own brand success

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

Published

Publication date	2002
Host publication	Marketing Communications: Contexts, Strategies and Applications
Publisher	Financial Times Prentice Hall
Pages	728-729
Number of pages	2
ISBN (print)	0-273-65500-0
<mark>Original language</mark>	English

Research