Halfords motor oils: packaging in own brand success

Marketing

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

Published

Standard

Halfords motor oils: packaging in own brand success. / Kirkup, M H.
Marketing Communications: Contexts, Strategies and Applications. Financial Times Prentice Hall, 2002. p. 728-729.

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

Harvard

Kirkup, MH 2002, Halfords motor oils: packaging in own brand success. in Marketing Communications: Contexts, Strategies and Applications. Financial Times Prentice Hall, pp. 728-729.

APA

Kirkup, M. H. (2002). Halfords motor oils: packaging in own brand success. In Marketing Communications: Contexts, Strategies and Applications (pp. 728-729). Financial Times Prentice Hall.

Vancouver

Kirkup MH. Halfords motor oils: packaging in own brand success. In Marketing Communications: Contexts, Strategies and Applications. Financial Times Prentice Hall. 2002. p. 728-729

Author

Kirkup, M H. / Halfords motor oils: packaging in own brand success. Marketing Communications: Contexts, Strategies and Applications. Financial Times Prentice Hall, 2002. pp. 728-729

Bibtex

@inbook{d29de77c2ccd4ab09c57036cf895202d,

title = "Halfords motor oils: packaging in own brand success",

author = "Kirkup, {M H}",

year = "2002",

language = "English",

isbn = "0-273-65500-0",

pages = "728--729",

booktitle = "Marketing Communications: Contexts, Strategies and Applications",

publisher = "Financial Times Prentice Hall",

}

RIS

TY - CHAP

T1 - Halfords motor oils: packaging in own brand success

AU - Kirkup, M H

PY - 2002

Y1 - 2002

M3 - Chapter

SN - 0-273-65500-0

SP - 728

EP - 729

BT - Marketing Communications: Contexts, Strategies and Applications

PB - Financial Times Prentice Hall

ER -

Research