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Hospitality marketing research: recent trends and future directions

Research output: Contribution to Journal/Magazine › Journal article › peer-review

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Hospitality marketing research: recent trends and future directions. / Line, Nathaniel D.; Runyan, Rodney C.
In: International Journal of Hospitality Management, Vol. 31, No. 2, 06.2012, p. 477-488.

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Harvard

Line, ND & Runyan, RC 2012, 'Hospitality marketing research: recent trends and future directions', International Journal of Hospitality Management, vol. 31, no. 2, pp. 477-488. https://doi.org/10.1016/j.ijhm.2011.07.006

APA

Line, N. D., & Runyan, R. C. (2012). Hospitality marketing research: recent trends and future directions. International Journal of Hospitality Management, 31(2), 477-488. https://doi.org/10.1016/j.ijhm.2011.07.006

Vancouver

Line ND, Runyan RC. Hospitality marketing research: recent trends and future directions. International Journal of Hospitality Management. 2012 Jun;31(2):477-488. doi: 10.1016/j.ijhm.2011.07.006

Author

Line, Nathaniel D. ; Runyan, Rodney C. / Hospitality marketing research : recent trends and future directions. In: International Journal of Hospitality Management. 2012 ; Vol. 31, No. 2. pp. 477-488.

Bibtex

@article{4a70f022462c4e32bbbeec5557581fb3,
title = "Hospitality marketing research: recent trends and future directions",
abstract = "This article reviews the hospitality marketing research published in four top hospitality journals from 2008 to 2010 for the purposes of identifying significant trends and gaps in the literature. A total of 274 articles are reviewed and classified based on research topic, industry focus, and analysis technique as well as on a number of other methodological criteria. Significant topical and methodological trends are discussed. Important topical trends are synthesized and specific directions for future research are proposed. We conclude with the presentation and discussion of an organizational framework for future hospitality marketing research.",
keywords = "Hospitality marketing, Literature review , Synthesis , Content analysis , Research directions",
author = "Line, {Nathaniel D.} and Runyan, {Rodney C.}",
year = "2012",
month = jun,
doi = "10.1016/j.ijhm.2011.07.006",
language = "English",
volume = "31",
pages = "477--488",
journal = "International Journal of Hospitality Management",
issn = "0278-4319",
publisher = "Elsevier Limited",
number = "2",

}

RIS

TY - JOUR

T1 - Hospitality marketing research

T2 - recent trends and future directions

AU - Line, Nathaniel D.

AU - Runyan, Rodney C.

PY - 2012/6

Y1 - 2012/6

N2 - This article reviews the hospitality marketing research published in four top hospitality journals from 2008 to 2010 for the purposes of identifying significant trends and gaps in the literature. A total of 274 articles are reviewed and classified based on research topic, industry focus, and analysis technique as well as on a number of other methodological criteria. Significant topical and methodological trends are discussed. Important topical trends are synthesized and specific directions for future research are proposed. We conclude with the presentation and discussion of an organizational framework for future hospitality marketing research.

AB - This article reviews the hospitality marketing research published in four top hospitality journals from 2008 to 2010 for the purposes of identifying significant trends and gaps in the literature. A total of 274 articles are reviewed and classified based on research topic, industry focus, and analysis technique as well as on a number of other methodological criteria. Significant topical and methodological trends are discussed. Important topical trends are synthesized and specific directions for future research are proposed. We conclude with the presentation and discussion of an organizational framework for future hospitality marketing research.

KW - Hospitality marketing

KW - Literature review

KW - Synthesis

KW - Content analysis

KW - Research directions

U2 - 10.1016/j.ijhm.2011.07.006

DO - 10.1016/j.ijhm.2011.07.006

M3 - Journal article

VL - 31

SP - 477

EP - 488

JO - International Journal of Hospitality Management

JF - International Journal of Hospitality Management

SN - 0278-4319

IS - 2

ER -