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Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review
Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review
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TY - CONF
T1 - How do online communities transform the well-being of women in a developing country?
AU - Abouseif, Mariam
AU - Cocker, Hayley
AU - Malone, Sheila
PY - 2023/7/5
Y1 - 2023/7/5
N2 - This study explores how online consumption communities impact women’s well-being in a developing and conservative country like Egypt. It draws on the literature on consumption communities, gender within consumer research and well-being, under the umbrella of transformative consumer research. The research employs a netnographic approach as well as in depth interviews.
AB - This study explores how online consumption communities impact women’s well-being in a developing and conservative country like Egypt. It draws on the literature on consumption communities, gender within consumer research and well-being, under the umbrella of transformative consumer research. The research employs a netnographic approach as well as in depth interviews.
M3 - Conference paper
SP - 213
EP - 214
T2 - Academy of Marketing Conference
Y2 - 3 July 2023 through 6 July 2023
ER -