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How technology shapes identity-based consumer behavior

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

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How technology shapes identity-based consumer behavior. / Leung, Eugina; Paolacci, Gabriele; Puntoni, Stefano.
Handbook of Research on Identity Theory in Marketing. ed. / Americus Reed; Mark Forehand. Cheltenham: Edward Elgar Publishing Ltd., 2019. p. 240-254.

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

Harvard

Leung, E, Paolacci, G & Puntoni, S 2019, How technology shapes identity-based consumer behavior. in A Reed & M Forehand (eds), Handbook of Research on Identity Theory in Marketing. Edward Elgar Publishing Ltd., Cheltenham, pp. 240-254. https://doi.org/10.4337/9781788117739.00027

APA

Leung, E., Paolacci, G., & Puntoni, S. (2019). How technology shapes identity-based consumer behavior. In A. Reed, & M. Forehand (Eds.), Handbook of Research on Identity Theory in Marketing (pp. 240-254). Edward Elgar Publishing Ltd.. https://doi.org/10.4337/9781788117739.00027

Vancouver

Leung E, Paolacci G, Puntoni S. How technology shapes identity-based consumer behavior. In Reed A, Forehand M, editors, Handbook of Research on Identity Theory in Marketing. Cheltenham: Edward Elgar Publishing Ltd. 2019. p. 240-254 doi: 10.4337/9781788117739.00027

Author

Leung, Eugina ; Paolacci, Gabriele ; Puntoni, Stefano. / How technology shapes identity-based consumer behavior. Handbook of Research on Identity Theory in Marketing. editor / Americus Reed ; Mark Forehand. Cheltenham : Edward Elgar Publishing Ltd., 2019. pp. 240-254

Bibtex

@inbook{69277bd00cc7460f8cb00d148570cd24,
title = "How technology shapes identity-based consumer behavior",
abstract = "The authors discuss how technology helps and hinders identity-based consumption, paying special attention to the impact of technology on self-verification. They explore five technological domains: Internet, dematerialization, automation, artificial intelligence and human enhancement. On the one hand, technology expands the range of options that individuals have for holding on to identities and for positive self-verification. On the other hand, technological progress, together with great and obvious advantages, also presents challenges for consumers. The authors discuss both sides of the coin and suggest questions for future research.",
author = "Eugina Leung and Gabriele Paolacci and Stefano Puntoni",
year = "2019",
month = jan,
day = "1",
doi = "10.4337/9781788117739.00027",
language = "English",
isbn = "9781788117722",
pages = "240--254",
editor = "Americus Reed and Mark Forehand",
booktitle = "Handbook of Research on Identity Theory in Marketing",
publisher = "Edward Elgar Publishing Ltd.",
address = "United Kingdom",

}

RIS

TY - CHAP

T1 - How technology shapes identity-based consumer behavior

AU - Leung, Eugina

AU - Paolacci, Gabriele

AU - Puntoni, Stefano

PY - 2019/1/1

Y1 - 2019/1/1

N2 - The authors discuss how technology helps and hinders identity-based consumption, paying special attention to the impact of technology on self-verification. They explore five technological domains: Internet, dematerialization, automation, artificial intelligence and human enhancement. On the one hand, technology expands the range of options that individuals have for holding on to identities and for positive self-verification. On the other hand, technological progress, together with great and obvious advantages, also presents challenges for consumers. The authors discuss both sides of the coin and suggest questions for future research.

AB - The authors discuss how technology helps and hinders identity-based consumption, paying special attention to the impact of technology on self-verification. They explore five technological domains: Internet, dematerialization, automation, artificial intelligence and human enhancement. On the one hand, technology expands the range of options that individuals have for holding on to identities and for positive self-verification. On the other hand, technological progress, together with great and obvious advantages, also presents challenges for consumers. The authors discuss both sides of the coin and suggest questions for future research.

U2 - 10.4337/9781788117739.00027

DO - 10.4337/9781788117739.00027

M3 - Chapter

AN - SCOPUS:85089634650

SN - 9781788117722

SN - 9781800889491

SP - 240

EP - 254

BT - Handbook of Research on Identity Theory in Marketing

A2 - Reed, Americus

A2 - Forehand, Mark

PB - Edward Elgar Publishing Ltd.

CY - Cheltenham

ER -