The full benefit of a firm’s IT plan will not be realized if senior executives have different perceptions of the effectiveness and value of IT investments. However, differences in perceptions are rarely the focus of any governance process. We used a method based on Repertory (Rep) Grid analysis to surface critical perception differences in a U.K. firm’s senior management team, comparing these to the CIO’s perceptions. From the lessons learned in this case, we provide recommendations for using Rep Grids and the associated heat maps.