Identifying segments in consumer markets: variable selection and data interpretation

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

Published

Publication date	2004
Host publication	Proceedings of SIG Market Segmentation Research Seminar, Warwick Business School, 29th June 2004
Place of Publication	St Gallen
Publisher	Thexis
ISBN (print)	3-908545-96-X
<mark>Original language</mark>	English

Research