Identifying segments in consumer markets: variable selection and data interpretation

Marketing

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

Published

Standard

Identifying segments in consumer markets: variable selection and data interpretation. / Tonks, D G.
Proceedings of SIG Market Segmentation Research Seminar, Warwick Business School, 29th June 2004. St Gallen: Thexis, 2004.

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

Harvard

Tonks, DG 2004, Identifying segments in consumer markets: variable selection and data interpretation. in Proceedings of SIG Market Segmentation Research Seminar, Warwick Business School, 29th June 2004. Thexis, St Gallen.

APA

Tonks, D. G. (2004). Identifying segments in consumer markets: variable selection and data interpretation. In Proceedings of SIG Market Segmentation Research Seminar, Warwick Business School, 29th June 2004 Thexis.

Vancouver

Tonks DG. Identifying segments in consumer markets: variable selection and data interpretation. In Proceedings of SIG Market Segmentation Research Seminar, Warwick Business School, 29th June 2004. St Gallen: Thexis. 2004

Author

Tonks, D G. / Identifying segments in consumer markets: variable selection and data interpretation. Proceedings of SIG Market Segmentation Research Seminar, Warwick Business School, 29th June 2004. St Gallen : Thexis, 2004.

Bibtex

@inbook{f7125ea0146c4a12bc441a6a6785db51,

title = "Identifying segments in consumer markets: variable selection and data interpretation",

author = "Tonks, {D G}",

year = "2004",

language = "English",

isbn = "3-908545-96-X",

booktitle = "Proceedings of SIG Market Segmentation Research Seminar, Warwick Business School, 29th June 2004",

publisher = "Thexis",

}

RIS

TY - CHAP

T1 - Identifying segments in consumer markets: variable selection and data interpretation

AU - Tonks, D G

PY - 2004

Y1 - 2004

M3 - Chapter

SN - 3-908545-96-X

BT - Proceedings of SIG Market Segmentation Research Seminar, Warwick Business School, 29th June 2004

PB - Thexis

CY - St Gallen

ER -

Research